Generating online MLM leads is all about defining your ideal customer (or distributor avatar), finding the “traveled roads” on the internet where those types of people hang out, and posting a sign to your place along that road. The concept isn’t complex, but the execution takes a fair amount of online-savvy. Let’s explore the WHAT and the HOW separately.

WHAT to do to Generate Online MLM Leads

1) DEFINE the Ideal Customer Avatar

In order to properly target your online marketing efforts you need to intimately understand what your ideal prospect needs, wants and doesn’t want. Do they want money or time freedom? Do they want flexible schedules? Do they want to take vacation whenever they want? Do they wish to avoid cold calling? Do the hate selling to friends and family? Most of you probably answered yes to all of these, but I would caution you against trying to be all things to all people. When you market to everyone you are effectively marketing to no one and you won’t generate many online mlm leads that way. Be specific in marketing to small groups one at a time based on what they really, really want.

2) FIND THE ONLINE PLACES Where Your Avatar can be Found
If your avatar is a stressed out corporate executive you might catch them on the wallstreetjournal.com website. If your avatar is an Iraq war veteran looking for home-based work due to injuries in battle they might be hanging out in chat rooms for wounded soldiers. If your avatar is a mom with 2 kids in diapers you might find her on Facebook conversing with other moms or checking out playgroups or music programs for kids. Now you see why you need the avatar first to guide all your downstream online mlm lead generation.

3) POST A SIGN to Your Offer Along the Road
The travel analogy works really well here. After you find the ‘roads’ and ‘paths’ that your avatar travels, you need to post a sign along the road. Most people skip to step #3 (posting the signs) in the form of links, banner ads, pay-per-click etc without doing the thinking work in steps 1 &2. That is the reason most will never generate a single online mlm lead. By posting poorly targeted signs in random places across the Internet landscape they are effectively marketing to none.
Now that you know what needs to be done, let’s talk briefly about HOW TO accomplish these steps.

HOW to Execute the Online MLM Leads Strategy

The brutally honest truth is that if you have never generated a single lead online, whether for an mlm business or any other business, you stand to waste a lot of time and a lot of money without a mentor. That statement probably sounds really self serving like I’m trying to steer you toward an expensive mentoring program or something, but actually it comes from the heart and personal experience.

Ask yourself honestly…“what skills or knowledge do I have that will allow me to out-compete the pros that generated hundreds and even thousands of online mlm leads every day?” What expertise do you have that will set your marketing efforts apart? If the answer is none and you are relying on hard work plus a little stroke of luck, be prepared to be disappointed with your results.

Online lead generation for mlm is a cut throat business populated with full-time experts AND their staffs. To have any chance at out-competing the big dogs in the industry you will need a mentor with specialized knowledge of what is actually working now.

That is where one mentoring system outclasses all the others. It is so exclusive there is even an application form (and fee) required to even be considered for their training. (Yes it is THAT good to warrant it). Of course they don’t expect you to commit to mentoring without giving you a sneak peek at the program.

Enter your name and email address below to be taken to the insider tour.
script src=”http://forms.aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/form/60/197094060.js” type=”text/javascript”> P.S. Ignore this advice at your own peril, but file it away in your brain as an “I told you so” in the future. I was arrogant and cocky and believed that my previous six figure income, B2B marketing skills and hard work would result in a slow steady climb to the top. I spun my wheels and wasted a ton of time and money before actively seeking out the mentoring program I’m with now. But that’s just my story. It’s your choice.

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P.P.S. It’s always a smart business decision to keep close tabs on your competition right? Even if you think you are progressing well on your own you should at least take a look at what the premier online mlm mentoring program offers so you know what you are competing against.

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