Magnetic Sponsoring by Mike Dillard is a must read for any earnest network marketer. He is perhaps the most recognized MLM mentor. Mike insists that it takes a commitment to personal development to succeed in this industry. This is a legendary book that most likely costs less than your monthly autoship so you have no excuse for not picking it up.
The core message of Magnetic Sponsoring is summed up well by its title. In order to sponsor more people you must turn yourself into a magnet. You become a magnet when you have knowledge and solutions to offer in response to common problems. Another name for this is Attraction Marketing. In attraction marketing you don’t promote your business opportunity directly. Rather you promote your unique mentoring, your knowledge, your system for success and your tools.
This of course, requires that you add value. Luckily there are ready solutions to the two core problems faced by network marketers- not enough leads and negative early cash flow. Learn the solutions and then transfer them to others. You become a trusted and valuable resource when you effectively teach a person to fix these problems. Notice that this holds true for distributors with your primary company but also the distributors of other MLM companies. Think about what would happen if you, from another company, could fix a problem that their upline couldn’t help them with? Think they would be attracted to you? You bet. And not only are these people attracted to you, they are already sold on the concept of network marketing as a desirable business.
Inside Magnetic Sponsoring, Mike Dillard shares tactics for how to become this valuable, poised mentor that will attract others like a magnet. The shortened version of his advice is education and practice. There are no short cuts. If you don’t currently have the skills and knowledge of a leader, you must devote time to acquiring them. You need a superior mindset to theirs. You need superior knowledge and you need superior skills. When you commit to educating yourself, you gain something no one can ever take away and that you can pass on to thousands. With these skills you can generate never-ending network marketing leads for your opportunity.
Allow me to summarize how Mike Dillard suggests you attact the two central challenges of network marketers. First your best business leads are other networkers - people already in the industry. That’s the solution for leads, now what about generating cash flow? It is by promoting tools and solutions to your network marketer leads that you generate rapid cash flow. These people are buyers, not lookers. These people are already spending on products and company-sponsored training. You’ll have no trouble selling them a $50-500 dollar tool after having established your value. You capture a part of this spending as an affiliate commission. This is what Mike Dillard refers to as a funded proposal system. As you share knowledge and tools and increase your value in the eyes of your leads, the affiliate commissions cover the costs of your time and the marketing expenses for your primary MLM business.
The entire Magnetic Sponsoring ebook is 77 pages of amazing value and this only scratches the surface. Mike’s thinking is fresh and innovative and he has a relaxed yet authoritative writing style. No matter how many years you have been in network marketing, Magnetic Sponsoring by Mike Dillard deserves a place on your shelf. It is simply among the best MLM training courses.
You can get it here now => Magnetic Sponsoring

