The success of your online network marketing depends on how large you can grow your subscriber list and the quality of information you offer. Some percentage of your list subscribers will sign up into your primary business or buy products from you – but only after they have come to trust you and see you as a valuable source of information.
The bulk of the list subscribers will not join your primary business or purchase your products. However, based on the relationship you establish with them over time, you’ll be able to market related goods and services to them.
A whole new world of marketing has developed due to the popularity of the Internet and the usage of email in daily business and personal communication. Before the late 1990’s, if you wanted to build a network marketing business, you had to get on the phone, call everyone you know, meet in person and hope that some of those leads begin to produce. Or you had to spend a lot of time and money putting out expensive ads, flyers, leaving business cards and so forth. It was very easy to exhaust yourself for very little return.
Email means your messages can reach a huge amount of people instantaneously. And it all arrives through one medium that they rely upon for the transfer of information back and forth. As with any opportunity, there are also challenges. People receive A LOT of email. We’re going to give you some advice on how to make sure people open and read your materials.
1. Subject lines. This is the one thing you should probably invest the most time in and maintain the most flexibility in. This is the first and often last impression your target will see. test different ones out and monitor your traffic and conversions carefully. This is the subject of several other articles on copy writing.
2. Be careful what time of day you send out email. Don’t get into the habit of sending out email blasts when it is convenient for you. Create your messages and subject lines ahead of time and have them ready to go, so you can send them when your recipients are most likely to see and read them. Send them between the hours of 9 a.m. and 7 p.m. Overnight, they’re just going to get buried behind other email and have less chance of being seen and read.
3. Email list management software. The market leaders are aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>Aweber and GetResponse. These services allow you to establish and nurture unlimited different lists, send scheduled automated messages to people by list and also send broadcast messages across lists. Both aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>aweber.com/?kroppa” rel = “nofollow”>Aweber and GetResponse will report back to you the number of people that opened your email and how many clicked on any links embedded in the email. Choose carefully as your email list is perhaps your most valuable asset. You need a solution that provides solid reporting back to you so that you know what is and is not working. Also, ensure that you own the names on the list should you ever choose to move to another provider.
4. Consider ready-made email marketing lists. These are established lists that allow you to send to their members. You are sharing this list with a lot of other people. But, this is a great way to begin while you build your own personal list. There are a lot of lists to choose from. I have used both ListJoe and ViralURL. Both have similar functions and both, most importantly, get you started right away with IMMEDIATE access to large, pre-existing subscriber lists. Both are free to use but your best bet is their lowest level of paid account. The free versions require you to read others’ emails sent through the networks to get credits for usage, and it will take a lot of time for you to build up enough credits for you to make an impact. For about $15 a month you can email thousands of people every few days.
Set up a SEPARATE, email account to use with these services. You will get A LOT of email and you won’t want it clogging up your normal inbox. Take the 10 minutes to set up a Gmail, Hotmail or Yahoo account or you will hate yourself later.
Both List Joe and Viral URL give you a great amount of of freedom to operate within their respective networks. Both have invested significant money in packaging built-in, powerful email marketing software that you simply can’t get as an individual home based business.
