You can build great name awareness, expert credentials and produce consistent traffic and online network marketing leads by building your own blog and reaching out to other blog websites. In today’s world your central or “hub” website should be in a blog format where you hold all your thoughts, tips, mentoring and strategies that you use to build credibility with your email list. Your blog also is linked to all of your lead capture pages and vice versa.

Your online network marketing business and generation of leads depends on the quality of your blog and outreach program.Dedicate time in your calendar to following other blogs and commenting on posts as well as updating and releasing new content on your own website. If you become a frequent commenter, you’ll see your own follower list begin to grow as people begin to appreciate your contributions and opinions, become aware of your name and begin to link back to your website.

Here’s some free advice and general guidelines you should follow when building and maintaining your blog:

1. Learn enough to become well-spoken about your topics. It’s easy. And you can research topics by simply checking against the hundreds of other blogs available on almost any subject on the web.

2. Do not plagiarize. If you’re going to take inspiration from others, spend the time to rework the information you find into your own entry. If you plagiarize, you will get caught and the effects on your brand name will be catastrophic.

3. Avoid controversy and don’t lie. Be positive in your messages. If you can’t say something nice, don’t say it all. If you make your blogging style based on negativity, you will get a bad name for yourself, and the kind of traffic you generate will not be the type that converts.

4. Project your personality in your writing. Don’t be afraid to be “authentic.” Blogging, even if you’re talking about technical subjects, must come from “within.” Putting some of your personality into the text will make it seem more natural and easy to relate to for your followers.

5. Don’t agonize over writing. Just let the words flow, edit the content after letting it sit for a day, and get it out there! It will help the perception of authenticity.

The most productive thing you can with your time is to reach out to other blogs. Send the publishers emails, comment on their postings (in a nice way) and try to start a dialogue with them. Trade links back and forth, offer to let them syndicate or “borrow” your content or postings, become a contributing or guest author, etc. Working with already established blogs can help you piggy-back on their traffic.

From the beginning, organize your blogs postings and content areas into a logical hierarchy. Make your blog searchable by applying the appropriate keyword tags to posts. Otherwise, you will have a mess that will turn off some of your followers.

If you follow the tips above, dedicate time to maintaining your blog, take the time to develop compelling posts, and consistently reach out through other third party blogging sites, then you will see a consistent flow of online network marketing leads generated by blogging.